dkrc Chapter 392 The Giant’S Advertising Suppression!
Chapter 392 The Giant’S Advertising Suppression!
"The recruitment of assembly line workers went very smoothly, but your company needs to form a research and development team and requires a large number of biologists and chemists, but Luteng City cannot supply them!"
"There is no one college in Luteng City. The highest level is Luteng College. Although it is considered excellent among the two colleges, the students it trains are still far from being able to engage in scientific research!"
Mayor Li said worriedly, "I'm ashamed. I have always said that I would introduce high-tech companies, but there are no high-tech talents locally!"
"If the mountains don't come to me, I'll walk towards them." Song He smiled, "We will recruit scientists from all over the world. Don't we have high-tech talents in Luteng City?"
"Just in time, I'll help you!" Mayor Li cheered up, "Luteng City has decided to launch a talent introduction policy next year and increase the settlement fee for foreign masters and PhD students!"
"That's a great relationship!" Wei Liqun in the front row's eyes shone, "In this way, we will recruit scholars from the yellow company. On the one hand, the company will give the scholars high salaries, and on the other hand, Luteng City will give them a settling-in allowance. A two-pronged approach. It’s very tempting!”
The convoy turned around and stopped at the Green Vine Hotel in the city center.
Then there is the reception banquet that lasts four hours!
The number of attendees at the banquet was ten times more than Song He expected. Political dignitaries from Luteng City, Chenghuang Company executives and shareholders were all present, as well as employee representatives, R&D teams, pharmaceutical factory directors, and some local pharmaceutical small businesses who wanted to take over. The boss, the financiers and the Red Circle Office came after hearing the news, and they were crowded!
Song He hardly ate much, and kept shaking hands with people from all walks of life, shaking hands again, and exchanging pleasantries after pleasantries.
Thousands of flatterers almost scratched his ears!
He felt like a top celebrity idol, and he was here to attend a fan meeting. Everyone had an attitude that was almost worshipful. Of course, there were a few people who had a trace of contempt hidden in their eyes, probably thinking that he was just a child after all.
Song He met hundreds of people and wrote down their names and positions. He even remembered what each person said and the micro-expressions of muscle trembling on each face!
Although he does not intend to go deep into the business world, as the actual controller of Chenghuang Company, he cannot be too hands-off. Each of the people he met today may be an enemy in the future. Of course, there will also be some partners.
In addition to a lot of strangers, Song He also met a dozen acquaintances, old members of Tan Xi’s team!
After Tan Xi's collapse, Ji Tianhe led a team of people directly into Song He's R&D team, and the rest basically came to Chenghuang Company to serve as the backbone of the company's R&D team, with high salaries.
When they met and shook hands, Song He accurately called each Tanxi team member by name, which moved them so much that they thought they had long been forgotten.
…
night.
Green Vine Building, top floor office.
The 300-square-meter office has vast floor-to-ceiling windows overlooking most of the city, with thousands of lights shining brightly.
Song He sat behind his desk and had no time to enjoy the night view. The desk was filled with file boxes and company documents piled up like mountains. He was busy reading them one by one.
In general, the company is running well. Wei Liqun is super capable. He can coordinate the resources of all parties in such a short period of time and make a huge company rise from the ground. He is a very powerful general manager!
Song He felt like a mediocre emperor who could not go to court, while Wei Liqun was a prime minister who single-handedly supported the world.
But there is also a problem, money is burned too fast!
Rents at Green Vine Towers are just the tip of the iceberg.
The production workshops of Song Hesu and Sleep Tablets were half-bought and half-rented from major cooperative pharmaceutical companies, costing hundreds of millions, and they had to repay millions in debt every month.
There are more than 5,000 production employees, and their monthly salary is more than 40 million yuan. The vast majority of employees think that the salary is too low. The executives promised that they would increase their salaries in the future, so everyone reluctantly stayed.
In addition, there are sales and transportation, advertising, R&D teams, legal teams...
Song He calculated for a long time and was shocked to find that the company's monthly operating costs were as high as 80 million!
He looked up at the air outlet of the central air conditioner and felt that the continuous warm air was produced by burning money.
There is no retreat, the new product launch must be successful!
If the sales of Song Hesu and short sleep tablets cannot be opened, the company will not be able to sustain it for long!
"Buzz!" The phone vibrated on the table.
Song He picked it up and read it, it was bad news!
Wei Liqun: "The press conference crashed. Po County Pharmaceutical Company has just announced that it will also hold a press conference on the eve of the Lantern Festival!"
Wei Liqun: "Po County Pharmaceutical's live broadcast platform completely overlaps with ours, and they also want to release sleeping pills!"
Song He's heart skipped a beat, and his face became a little ugly.
Po County Pharmaceutical is a pharmaceutical giant that has just emerged in recent years. It has ranked more than a dozen in the world and is expected to become one of the top ten pharmaceutical companies in the world within five years!
In addition to manufacturing conventional drugs, Po County Pharmaceutical is also good at various types of health products. Whenever e-commerce companies hold activities, the sales of Po County Pharmaceutical products in the health product category always explode, and they can directly compete with many old health product brands!
All in all, a strong rival!
Song He felt like he had just come out of the novice village, and before he had time to kill the wild monsters, he encountered the BOSS head-on!
The first press conference of a new pharmaceutical company will collide with the top 20 giant pharmaceutical companies in the world... It won't be missed, right?
Song He sweated slightly.
But what made him sweat even more was what was behind.
…
The twenty-third day of the twelfth lunar month is the Little New Year in the north.
Song He's parents had just returned from traveling to other provinces and went straight to Luteng City for a family reunion.
Although they had known the news for a long time, the old couple were still deeply shocked and disbelieving when they saw the Green Vine Building with their own eyes. They never expected that their son could get away with it to such an extent.
That night, Wei Liqun, who had something to do, held a banquet at Biyun Restaurant, the most upscale restaurant in Luteng City. A dinner of 60,000 yuan per table, including Yuanjiang crocodile, Jiangxiang blue peacock, and Xisha large yellow croaker, gave Song He's parents a good experience. Give the rich people food.
While the old couple was nagging that it was too expensive and tasted worse than home-cooked mutton, they kept using chopsticks and drank until their faces turned red, and they were as excited as a couple in love for the first time.
The atmosphere was good all night until Song He was playing with his mobile phone and accidentally saw a piece of news.
"Released on the eve of the Lantern Festival!" Hope for insomniacs! 》
He happily thought it was an advertisement for Chenghuang Company, but when he clicked on it, it was an advertisement for Po County Pharmaceuticals, and his mood suddenly sank.
…
The twenty-fourth day of the twelfth lunar month is the New Year in the South.
A large group of relatives came to Luteng. After all, a promising junior has emerged in the family, and there is even a company building. We must come and see it!
Song He accompanied his relatives to visit Luteng City during the day, and when he returned to the office at night, there was more and more news.
"Po County Pharmaceutical's new product launch conference is scheduled for the eve of the Lantern Festival! 》
"The stock price of Po County Pharmaceutical is rising, and insider information frequently appears! 》
"Unprecedented big discount, buy Po County pharmaceutical health products during the Spring Festival, and have a chance to receive the first batch of new products! 》
Song He browsed for a long time before finding an inconspicuous advertisement for Chenghuang Company in the technology section.
…
The twenty-eighth day of the twelfth lunar month.
Po County Pharmaceutical has made a thorough publicity effort, occupying the health and technology sections of major news websites. The news of Po County Pharmaceutical press conference is overwhelming, and the popularity is rising rapidly!
The stock market responded strongly, with Po County Pharmaceutical rising sharply for three consecutive days!
Song He ran around all day, inspecting the production workshop of Song Hesu and short sleep tablets.
The production went smoothly and the yield rate was extremely high. Song He was in a good mood.
But on the car returning in the evening, he saw a large amount of news about Po County Pharmaceuticals while scrolling through his mobile phone, and his mood sank again.
"Po County Pharmaceutical's advertising intensity is like the ocean, and our advertising is at best a stream." Song He said.
Wei Liqun on the side sighed, "There's nothing we can do about it, boss, we have limited funds, and Po County Pharmaceutical has too much funds to win the advertising war."
"Our company can't fight alone. We need to mobilize our shareholders and ask major pharmaceutical companies to contribute money to help!" Song He said.
"It's hard, it's a piece of loose sand!" Wei Liqun said helplessly.
"Except for you, the two largest shareholders have recently encountered financial difficulties and have no cash flow to spend on advertising. The other shareholders have an unbalanced mentality and feel that if they spend money on advertising, others will get more profits in the end, and they are marrying others. I don’t even want to put in my effort to wear clothes.”
"And to put it bluntly, even if the shareholders work hard on the advertising campaign, the combined funds of all shareholders still cannot beat Po County Pharmaceutical, which is one of the top twenty giants in the world!"
Song He looked worried. He even thought about selling some of his shares to get some urgent money for advertising campaigns.
But he had calculated that even if half of his shares were sold, he would still be fighting against the giant Shangpo County Pharmaceutical!
It is difficult to achieve results in an advertising war, and it seems that the conference is doomed to fail!
"Boss, don't worry too much. We are invincible in the field of emerging antibiotics. Song He Su is enough to support the company's operations." Wei Liqun comforted.
"Short-sleep tablets compete with the sleeping pills of Po County Pharmaceutical, but I personally experienced the short-sleep tablets a few days ago. I feel that even if we lose the popularity of the press conference, we can turn defeat into victory by relying on consumer reputation in the future!"
Song He smiled bitterly and sighed, "I believe word of mouth can change sales, but every inch of time is worth every inch of gold!"
"The most difficult time will pass!" Wei Liqun said, "Maybe a miracle will happen on the day of the press conference? After all, the advanced nature of our company's three new products should not be comparable to that of Po County Pharmaceutical!"