dkrc Chapter 136 The Party Exposes Fakes
Chapter 136 The Party Exposes Fakes
Lao Ma quickly found the news about King Biao on the official website of CCTV.
One hundred and fifty million!
He and all the senior executives couldn't help but take a breath, their eyes couldn't stop looking envious.
It makes no sense for Li Dazai to be a tycoon.
The sale cost nearly $20 million.
Thinking of the old horse showing a trace of fatigue on his face, his nerves had been tense for so long, but he was still a little slower.
He could only encourage everyone to quickly conduct the final test and let Taobei go online a few hours earlier.
However, he was indomitable and quickly adjusted his mood.
It just gives JD.com a certain first-mover advantage.
Next comes the real skill of head-on confrontation.
He is a man of great wisdom and knew from the beginning that he must enter into a price war with JD.com.
Just like the Huang brothers, only by lowering the price of electrical appliances and making people feel that they are taking advantage can they take advantage.
West Lake City is very close to the small commodity market in Zhejiang City, which is its advantage.
As for Li Xun's high-end products, they have no advantage over Taobei's low prices.
Biaowang’s advertising is just the beginning.
CCTV gave Li Xun a face by touting the concept of Internet shopping in "Lianbo" and gave him dozens of seconds to explain that JD.com is a good website that benefits the people.
The official broadcast is a news direction, and major media have followed suit. Jingdong Mall has frequently appeared in major newspapers and periodicals.
So in the shortest time, people have remembered that a shopping website appeared on the Internet.
If you start shopping on the computer without leaving home, the other party will not only give you free shipping, but also guarantee that you will be fined 10% for any fake items.
Countless initial netizens started their first shopping attempt on the Internet.
After paying through Longteng Payment, they found that they immediately received a logistics prompt.
In remote places, the goods arrive in three to five days, and in nearby places, they even show arrival on the same day.
This speed surprised them. Even if it is shipped by plane, it will take a long time. The speed of Jingdong Mall can beat the slow postal service in an instant.
On the other hand, Taobei Mall has been questioned by many users. How come your website type is so similar to JD Mall? However, the page quality is so poor that it looks like a pirated website.
After receiving the feedback, Lao Ma was displeased and ordered the editorial team to immediately readjust the website modules and find someone to redesign the website style, trying to get rid of the first impression of a pirated website. 520 Although Lao Ma has placed advertisements on transportation in some cities and even organized leaflet distribution in some communities, it has still lost many users to JD.com, which has a more sophisticated website design.
Just when Lao Ma was passive and being beaten, another piece of bad news came from his subordinates.
All websites in the Longteng series have started placing advertisements for JD.com today. Both Qiandu and Sohu search for JD.com in their search boxes by default!
Penguin chat software goes even further by directly building JD.com into the chat device.
JD.com is placed in the most conspicuous position. As long as you log in to the chat, you can see JD.com’s logo.
Longteng's own companies were first involved in a wave of internal affairs, scrambling to donate blood to JD.com, for fear of being outcompeted.
Today, the combined users of Qiandu, Sohu, and Penguin account for almost half of the Internet users.
These are the core users of the early Internet, and now they are pouring into JD.com.
Lao Ma's heart is bleeding. If he hadn't changed his mind, it would be Lao Ma's Taobei Mall who enjoys such treatment now.
There is no regret in the world. He could only swallow the pain and shut himself in the office to savor it slowly.
I don't know how long it took, but he finally made a decision and called all his men to advance.
"How is the situation now?"
Sun Tongyu, the person in charge of Taobei, hesitated to speak. Looking at his expression, he knew that the situation was not good.
"It's okay, let's talk. We have gone through many difficult days, and we are not afraid of this small blow."
After hearing this, Sun Tongyu nodded and said:
"The transaction volume in the 24 hours since the website was launched was 580 orders, and the website revenue was 153,000 yuan. Without deducting advertising costs, the website profit was 18,000 yuan."
Although the profit is only 18,000 yuan, it is good news for Taobei, which shows that online retail has a profitable future. This is just the beginning. When people get used to online shopping, daily profits will begin to grow exponentially.
“Where’s Jingdong Mall?”
"Although we don't have their internal data, we have made statistics on the business transaction volume on the homepage. They have approximately 5,000 transactions, the turnover should be around 750,000, and the profit should be around 100,000."
The Eighteen Arhats present were slightly moved and speechless. This was the first day of online shopping in Longguo. They actually sold more than 5,000 orders in 24 hours, and their turnover was five times that of them.
You know, they have filled Chaomei Electric's stores with advertisements early, and some buyers placed orders directly online for the preferential prices.
Most of these 580 orders should be super beautiful orders.
In contrast, Taobei was completely defeated.
Everyone who was secretly happy heard this and felt a little depressed.
It would be a lie to say that they are not complaining. If Lao Ma had been clear-headed and not hooked up with SoftBank Capital, they should be celebrating now.
Now it has become the Jingdong Mall that came out of nowhere.
The morale that had just been mentioned dropped.
Lao Ma patted the table and said: "Now is not the time to be downcast. We have not lost yet, we are just temporarily behind.
Everyone was a little numb. They had heard this a lot recently and were a little tired of it.
"I have decided that in order to celebrate the launch of Taobei, I will discount all products. 8.2% off is a good number. y
Hearing this, Sun Tongyu became a little anxious: "Mr. Ma, at 8.2% off, we are almost operating at a loss."
“Aren’t we operating at a loss now?”
His words were irrefutable.
"Don't be reluctant to make this little profit now. Only by lowering the price to the lowest can we retain users and attract users from JD.com."
"I want to inform you one more thing. Next, we will focus on the low-price strategy. We will give priority to dealers who are willing to make profits and cooperate with them. We must keep the price to the lowest. Everything in our online mall is better than JD.com." Cheap at the mall!”
Everyone cheered up after hearing this.
Yes, as long as the price is lower than JD.com, and users are not blind, they will naturally not give up the cheaper ones and choose the more expensive ones.
In all this, they finally saw an opportunity to turn defeat into victory in the future!
Cai Chongyi followed up and said: "This is a good plan. The more JD.com ads, the better, it will divert traffic to us in different directions. From now on, our advertising slogans will focus on promoting high quality and low price, secretly mocking JD.com."
There was rare laughter in the conference room.
Li Xun and Dong Ge immediately got a copy of their freshly released meeting minutes.
"Boss, this is not good. If there is a price war, our self-operated store will definitely suffer."
Taobei are all individual merchants. They can reduce prices at any time, or even sell at cost price, but JD.com's self-operated stores cannot. They have one more layer of procedures than Taobei, and they will definitely not be able to beat individual merchants in a price war.
Li Xun felt that Lao Ma was quite capable, so he came up with Pin Xixi's low-cost method of acquiring customers in advance.
In fact, JD.com still has ways to fight a price war with Taobei. For example, Pin Xixi's recruitment of people can completely reduce the cost of customer acquisition. When the customer acquisition cost is reduced, the price of items can naturally be reduced a lot.
But the gain outweighs the loss. Li Xun doesn’t want to make JD.com a second Pinshaisha.
Low prices hurt farmers, and those at the bottom of price wars are always the workers at the bottom. (chdg)
Even destroy the real economy.
After thinking about it, Li Xun said: "I have a group of Internet trolls overseas. Lao Ma wants to start a price war, but I won't let him get his way. He says he sells fake goods and sells goods of substandard quality. It's not me who slanders him. As long as a few agitated victims come forward, this price war will turn into a public opinion war!"
Want to play a public opinion war with Li Xun?
The old horse is still too young.
Hearing this, Brother Dong was still a little uneasy. They had spent hundreds of millions of dollars on advertising, so why wasn't the boss willing to cut more corners?
"Don't worry, Brother Dong, as long as I'm here, Lao Ma's price war will definitely not start. How was the discussion with the airline's advertising?"
In this day and age, only wealthy people can fly.
Most of them are business people or trendsetters of the times.
Their purchasing power cannot be underestimated.
Li Xun directly asked Brother Dong to go to major airlines to discuss cooperation, and he would hang Longteng series advertisements in various conspicuous places.
A few shameless people put Penguin online dating advertisements on the seat covers.
One airline even spray-painted the large LOGO of JD.com on the fuselage of the aircraft. The eye-catching color spray immediately attracted the attention of many business people.
These wealthy people suddenly became the first major consumers of online shopping.
They discovered that they can buy all kinds of items on the Internet. In the past, they could only spend their money abroad, but now they can enjoy the joy of shopping while sitting at home.
Jingdong Mall announced a good news in the second month of its launch.
Jingdong Mall’s transaction volume exceeded 5 million in a single day!
Seeing this transaction amount, everyone in Lao Ma was dumbfounded. No, according to the script, they shouldn't have stolen JD.com's traffic, and the situation slowly reversed.
How come JD.com is so far ahead now?
Their daily transaction volume has also increased a lot, but the transaction price of each transaction is around ten to twenty yuan, and the profit is almost negligible. Naturally, Jingdong Mall has left it far behind.
What's more, Jingdong Mall has taken the high-quality route from the beginning, and the users it targets are also top users. These users see the poor quality of Taobei products and dare not place orders on it.
And recently there has been a lot of news on the Internet about Taobei selling fake goods.
In this regard, Lao Ma became a firefighter, trying every means to punish the shoddy sellers.
But this is totally impossible to guard against. The goods do not pass through their hands at all. They have no right to interfere with what the seller sends. After checking this batch, another batch of goods with substandard quality appeared.
Fortunately, the low-price route has indeed helped Taobei attract a large number of users, and the entire Ali has become busy.
Everyone seemed to see hope.
On this day, Lao Ma worked late again.
Just when I was about to go home and rest, my secretary rushed in.
"Mr. Ma is in trouble. Many people reported that we were selling fake goods. The industrial and commercial department strictly ordered us to stop operating the website and make rectifications within a time limit!"
Hearing the old horse's heart beat a little slower, he almost fainted.
If the website displays 404, then all the users Taobei has accumulated in the past month will leave.
"Where is Lao Cai? How does he handle government relations? Didn't he let him handle the industrial and commercial departments?"
At this moment, Cai Chongyi ran into Lao Ma's office in a panic.
He wiped the sweat from his forehead and said shivering: "Old Ma, turn on the TV quickly and watch the 212 party."
When Lao Ma heard about the 212 Party, he secretly felt that something was wrong. This was an exposure channel on the financial channel.
Could it be that... Is Taobei in the news?
Really
Lao Ma guessed it, and what was broadcast on the night of 212 was the scene of the reporter's secret visit.
An underground factory is working hard to produce clothes. The workers all wear thick masks and pour buckets of chemicals into the machines.
The dirty and messy production procedures are shocking. Such large doses of chemicals flowed from the Taobei platform to the market without going through any quality inspection procedures.
After strict re-inspection, it was found that the chemical elements in these clothes seriously exceeded the standard and may even contaminate other clothes. Long-term use of these clothes will cause various malignant diseases!
This is just one case.
The reporter collected a lot of victims who bought goods on Taobao. Some people had their teeth broken by inferior pressure cookers. Some people bought cheap goods and broke them the next day.
Lao Ma knew it was over, and no one could save Taobei Mall now.
Even Ahri will be on the blacklist of relevant departments.
It is said that rectification is within a time limit, but in fact Taobei's death has been declared.
Even if the rectification is completed, users will lose trust in Taobei.
This must have been a strategy that Li Xun had thought up from the beginning. He never thought about starting a price war with Ahli. He had long expected that Taobei, which took the low-cost route, would have big problems.
The exposure of the party dealt a fatal blow to the newborn Taobei.
As the spokesperson of Jingdong Mall, Dong Ge accepted an interview with the News and publicly stated that Jingdong Mall’s self-operated stores will not sell a fake product. As long as users report fake products, they can get
to ten times the reward.
Public opinion completely fell in favor of JD.com.
After Taobei Mall was taken offline for rectification, a large wave of users accustomed to online shopping flocked to JD Mall.
What Li Xun didn't expect was that even in this situation, Lao Ma still didn't give in to him.
He made a new move. .