dkrc Chapter 139 The Advertising War Ends
Chapter 139 The Advertising War Ends
"Okay, since Mr. Li is so selfless, how can I refuse him? The station director has a very good impression of the Li chaebol in his heart, and the problems that troubled him were immediately solved.
Seeing that everyone agreed with this proposal, even if Lao Ma had an opinion, he did not dare to say it.
However, after the translator translated the words to Shun Zhengyi at the same time, the young man said angrily:
“The investment environment in Longguo is as bad as ever!”
Hearing this, the old horse smiled with a smile on his face.
After everyone is seated, the bidding meeting officially begins.
"The rules for placing a secret bid this time are very simple. There are eight advertising spaces in total. Every brand present has a chance to place a secret bid. We will allocate eight advertising spaces according to the bid price from high to low."
"The one with the highest price tag is our Spring Festival Gala sponsor!"
The bosses in the audience were all gearing up and planning to show off their financial resources.
Li Xun suddenly raised the sign in his hand and asked:
"I have objections!"
The host asked nervously: "Mr. Li, please speak."
"I think the appearance of two advertisements for similar competing products on one program is akin to a collision, and cannot demonstrate the appeal of the Spring Festival Gala brand!"
Of course Ni Yongping knew who Li Xun was targeting with his words. Li Xun had just sold a face to them, so why not give it back now?
He winked at the group of industrial bosses behind him, and everyone understood.
They all began to echo:
"My little nurse, I think what Mr. Li said makes sense.
"We at Kejian also agree with Mr. Li's words."
Lao Ma finally came to his senses. Li Xun was planning to let JD.com have a decisive battle with Ahri.
Shun Zhengyi, who was sitting next to him, gave him great confidence. On the plane, the big boss promised him that if things went wrong, he would personally lend Ahri a loan to tide him over.
But when he thought that Li Xun was sitting across from him, he felt weak again.
Now the arrow is on the string and has to be fired. Lao Ma can only bet that Li Xun is bluffing and there are no bullets in the gun.
Facing the brands that all requested to change the rules, the host quickly received the decision from the top. She smiled and said:
"The frequent category collisions are indeed due to our poor consideration, so today we will add a rule to the hidden mark."
“If a similar product wins the bid first, similar products will not continue to appear in the bidding queue.
Soon Zhengyi, who received the simultaneous translation, couldn't help but cursed, "Baga, Ji Xun is bullying others too much!"
But he could only curse a few words to express his dissatisfaction.
The bidding continued, and several bosses from the Longteng Department gathered around Li Xun, waiting for him to give orders.
"As far as I know, Lao Ma has prepared 60 million US dollars for this advertising bidding. According to the new rules, as long as JD.com's bid is higher than Ahri's, we will almost win this round."
"Boss, how much should I quote?"
"I am determined to win this title. Please quote US$100.08 million!"
As soon as he finished speaking, several Internet tycoons couldn't help but take a breath.
That was US$100 million at the beginning of the 21st century. There was no problem in winning CCTV's bid for two consecutive years.
Before everyone could recover, Li Xun continued to give instructions:
"Brother Ma, you offer 10 million US dollars!"
"Mr. Qiu, please quote us US$9.99 million!"
"Don't be reluctant to spend money. I am confident that this Spring Festival Gala will be the one with the most popular advertising, even more interesting than the program.
"We have to fight this battle like a Normandy landing. Whether you can successfully go public in recent years depends on your performance tonight!"
After listening to Li Xun's instructions, everyone couldn't help but cheer up and face tonight's bidding meeting.
Under the eager watch of the old horse, Li Xun wrote 100 million US dollars on the MPMini brand.
There is nothing that can be done about it. MPMini is a Korean brand. According to the dual-track system, Li Xun has to pay 2.5 times the advertising fee.
Seeing Li Xun write down the numbers, Lao Ma also wrote a series of numbers on the hidden mark under the command of Shun Zhengyi.
Several people sat down again.
The most nervous ones are local brands. In the first year of the 21st century, they encountered challenges from Internet brands.
Is it true that the 21st century is dominated by the Internet, as predicted by foreign financial experts?
The host didn't waste any more nonsense. After all the brands put their hidden labels into the boxes, they started to vote.
Little nurse, 20 million soft girl coins!"
"wps, $9.99 million!"
There was an exclamation from the audience, companies with foreign investment are different, and the investment is nearly ten million US dollars.
Next is the time for the Dragon Series performance, and the quotations of each brand are close to ten million US dollars.
I heard that many local brand bosses no longer have any hope for this bidding meeting.
At this moment, the host reported the BBK ticket.
"BBK wireless phone, 70 million soft girl coins!"
Everyone couldn't help but applaud, it was so rare, finally a local industrial brand came out.
Their quotation has been three times that of previous years, but they still underestimated the financial resources of Internet companies.
Li Xun also successfully taught these industrial bosses a lesson. They all decided to start listing plans on Hong Kong Island after returning. The stock market is the fastest way to make money. If they don't go public, it will be difficult to compete with a group of Internet companies.
"Very cool, 65 million soft girl coins!"
The vice president of Wahaha smiled helplessly and calculated with his fingers. He estimated that he could only be ranked ninth and completely lose the chance to attend the Spring Festival Gala.
"Taobei Mall, 100 million US dollars!" The beautiful host couldn't help but exclaimed.
This price is more than enough to compete with the top bidders. Is the Internet really that profitable?
Huang Guangyu had a toothache. If he spent US$100 million on Chaomei Electric Appliances, how many more branches would he need to open?
Huang Guangyao is wondering whether to follow the trend of the times and start a listing plan. With a super market share, they can become the first domestically listed stock.
As long as he raises hundreds of millions of funds in the stock market, he might even be able to compete with the Internet tycoons for the title of richest man.
Seeing everyone's surprised look, Lao Ma couldn't help but smile like a winner.
Even the group of people from the Soaring Dragon family have calmed down and no longer acted like they were arrogant before. Judging from this situation, he has won the bet!
What he didn't know was that several of Longteng's founders were frightened by Li Xun's advance prediction.
Surprisingly, the card is so accurate, only a few decimal points more than Lao Ma.
They all began to suspect that Li Xun had planted a commercial spy in Lao Mana, otherwise how could he make predictions in advance every time.
Only Brother Dong knows the inside story, but he will definitely not betray his boss and keep this secret deep in his heart.
Just when Lao Ma was arrogant and proud, chatting and laughing with Zhengyi.
The host opened Long Teng's secret sign and said loudly:
"JD.com, quoted price is US$1000.8 billion!"
Lao Ma's smile froze on his face, and the corners of his mouth twitched slightly. He couldn't believe his ears, and slumped in his seat and murmured:
"How could this happen? How could this happen?"
Shun Zhengyi pulled out the headset. Only then did he realize that there was a big problem with the translation Ahri had arranged for him!
He was furious and slapped Lao Ma hard in front of everyone: "Baga, someone planted a spy on you, and you didn't even realize it.
With Lao Ma's English proficiency, he naturally understood Shun Zhengyi's meaning. Who arranged this translation.
He must check it carefully when he goes back.
After watching such a good show, everyone looked at Lao Ma and Shun Zhengyi with gossip.
This foreign investor will fall out whenever he wants. Lao Ma's life is not easy.
Shun Zhengyi felt that he had been humiliated and shouted that it was unfair and that he must go back to the Ministry of Foreign Trade to protest, and walked out of the club waving his arms.
Lao Ma, who was slapped, seemed to have lost his soul and followed him out of the venue in despair.
There is no suspense about the title sponsor of this hidden bid.
It was won by JD.com represented by Dong Ge.
The Longteng series of companies won a great victory, taking over the first seven prime time advertisements.
BBK Wireless Phone took the last of the eight ads.
Even if they didn't get the advertising quota, the bosses of other local companies were convinced.
This time it was not in vain, I watched such a good show.
Li Xun also taught them a lesson. In the future, domestic advertising competition will become fierce. If you want to get prime time advertising, you will have to fight for financial resources.
Only by seeking to go public can the group have enough financial resources to participate in this corruption.
These bosses all congratulated Brother Dong for winning the naming rights for the Spring Festival Gala.
Brother Dong is so passionate at this time. Who would have thought that a few months ago, he was still a small business owner selling pirated CDs in Zhongguancun.
All the honors he received were given to him by his boss Li Xun.
A group of reporters who stayed outside the venue also learned the news from the staff.
They had a hunch that the business market in Long Country was going to change, and Internet companies would completely come to the attention of the world. The business world in 2000 was destined to be an unstable year.
The Huang brothers were also among the congratulatory crowd.
Huang Guangyao thought very clearly. Ahri is destined to be defeated by Li Xun. The relationship in the mall is not static. If you can't beat Li Xun, then join him.
"Mr. Li, I wonder if you are interested in the offline retail industry?"
Seeing that Huang Guangyao is so knowledgeable, Li Xun doesn't want to be a bad guy. He knows the future potential of Huang's company. The person standing in front of him will become the richest man in the country three times after the listing. It would be great to have the opportunity to invest in it.
"Of course I'm interested. After we sign the advertising agreement, I'd like to ask Mr. Huang to show his friendship as a landlord and have a good chat about cooperation.
"That's natural, that's natural." Seeing Li Xun being so kind, Huang Guangyao responded hurriedly.
The beautiful host led eight bosses backstage to sign an advertising contract.
"Mr. Li, I, BBK, also want to join JD.com. I don't know..."
Ni Yongping also figured out that the development of the Internet was the general trend. The Huang brothers could figure out the problems, and he naturally did not want to miss the good opportunity to join.
"Of course, you can have a chat with Brother Dong later about cooperation. Brother Dong knows the JD business best.
After hearing this, 270 Ni Yongping, who signed the agreement first, withdrew with satisfaction.
When it was the turn of the seven people to sign the agreement, Li Xun took no action.
The director thought Li Xun was going to change his mind and asked hurriedly:
"Mr. Li, are there any problems with the agreement?"
"Of course there is a problem!"
The director is a little impatient. This is a contract worth more than 100 million US dollars. If something goes wrong, it will cast a shadow on the bidding for the Spring Festival Gala.
"If you have any questions, please tell me, Mr. Li."
"We have directly increased the advertising revenue of the Spring Festival Gala by nearly ten times. You don't think you will give us away with just eight advertisements.
It turns out that I dislike the lack of advertising time.
The other party immediately felt at ease: "This is easy to say, I don't know if Mr. Li has any additional needs.
"I hope to embed our soft advertisements in the Spring Festival Gala program, and we will be inserted into every program.
advertising slogans. 11
“Moreover, it is necessary to include the Spring Festival Gala host’s spoken advertisements and offline audience interaction.
The other party was a little confused when he heard it. This form of interaction and embedded soft advertising was the first time in Long Country.
There may be some problems when implemented.
"Are you worried that the actors on the show won't cooperate?"
"Don't worry, we at Longteng will give you a cash reward every time you read an advertisement."
"I heard that the actors in the Spring Festival Gala all appear for free. If they are rewarded for reading advertisements, they will use their imagination to fully integrate advertisements into the program. Maybe there will be something special.
Fresh dough effect!”
Being clever is an essential quality for hosts and sketch actors. Li Xun believes very much in the power of money.
Upon hearing this, the director nodded, indicating that he initially agreed with Li Xun's new needs.
More than 100 million US dollars is not given in vain. If it does not achieve the effect of widespread publicity, it will ruin the Spring Festival Gala's signature.
The director assured Li Xun that he would give Li Xun and Longteng enterprises a satisfactory answer.
After listening to the conversation between the two, Rebus and others were completely relieved. If advertisements are really embedded in the program, coupled with the interaction between the host and hundreds of millions of offline viewers, the advertisements will definitely become more popular.
Maximize effect.
When they think that after the Spring Festival Gala, their brand will be known to audiences across the country, they feel excited.
Brother Dong feels that the promotion of the sub-website has finally been implemented, and with hundreds of millions of people exposed, Jingxi will definitely be able to completely defeat Taobei Mall!
What Li Xun and others didn't know was that after receiving Shun Zhengyi's reply, the three major financial groups in Sakura Country finally jumped over the wall and resorted to the most dirty methods. .