dkrc Chapter 593: The tyrant returns
Chapter 593: The tyrant returns
Chapter 593 Return of the Tyrant
Due to the increase in business volume, the food delivery platform has been very busy recently. Seeing that the weekend is coming, the rest time has finally arrived.
Robin and Luo Ping originally planned to go fishing in a wild lake.
Life is life, work is work, and the money must be good, but people cannot live just for work.
But the wishes are beautiful, but the reality is often cruel.
At three o'clock in the afternoon, a call came from Guo Ming, and the two of them immediately hurried back to the company.
Then they saw Guo Ming sitting silently in the conference room, next to several executives responsible for operations, promotion and planning.
On the table in the conference room, there are plastic bags, paper bags and fast food boxes, all of which are printed with "Group takeout, everything can be delivered quickly".
“What’s wrong, Mr. Guo?”
“Look at the packaging and the order form on it.”
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The two brothers looked at each other and thought to themselves, isn’t this just a group takeaway? Nothing so strange.
But your boss has spoken, so you can’t ignore it.
So, Luo Ping and Robin grabbed one casually, their eyes widened suddenly, and then they yelled: What the **** is this trick? Then fell into silence.
There were probably eight people in the conference room, each one more silent than the other.
In fact, since the official launch of the group-buying app, Word-of-mouth Takeaway and Alibaba, the company behind it, have been on guard against them. Especially those who have personally participated in group-buying have always been very wary of group-buying.
From Ali Baba’s perspective, they felt that part of the reason for the defeat in the Thousand Regiments War was because they underestimated Jiang Qin in the early stage.
This contempt gave him enough time to make plans.
So when the group grows, many things get out of hand.
With this lesson in mind, they will definitely be on guard when they land on the battlefield again.
Especially the Alibaba group, they have really prepared funds to join the group business in the food delivery field.
If you want to advertise to recruit riders, we will raise the price and disrupt the market.
You want to provide subsidies to attract users, but we will still raise the price to make you lose all your advantages.
There may not be anything else, but we at Alibaba are richer than you guys doing group shopping.
But after staring at them for so many days, the opponent never made any move. In addition, the battle situation was somewhat urgent, so their eyes could not stay on the group for too long.
The rise of an emerging industry is accompanied by countless thorns and twists and turns. There are many things that require a lot of effort and effort. It is not a good idea to focus on one opponent.
So they changed their thinking and paid more attention to common places, such as the recruitment market and advertising channels, and planned to respond quickly as soon as they heard the news.
But there has been no news, and the group delivery business is growing faster and faster.
During this period, many people were actually puzzled and wanted to figure out the promotion channels and operation methods of group takeout.
TV advertisement? No.
There are no offline elevator advertisements or bus advertisements.
Even Zhihu and Toutiao have no relevant promotional articles.
Until today, when the channels were revealed, they never expected that the promotion channels for group takeout would be so cunning, even if they wanted to. It was unheard of to be cunning.
“Good packaging, no spilled soup, this is the demand of consumers, and the cost of outer packaging is the pain point of merchants. Together, these two are the most accurate publicity placement.”
“That’s right, it’s delivered to our users accurately...”
During the period when word-of-mouth delivery was preparing to imitate group-buying, other platforms also gradually discovered this matter.
They originally thought that the riders on the street and the takeout bags everywhere were the group’s marketing strategy for their own company.
But as the number increased, they discovered something was wrong.
Turns out it’s not a group deal, it’s our own takeout that was packaged in a group package!
This has led many users to think that group sharing is the source of food delivery, while other merchants are just weak middlemen, so that group sharing is shared by all users of the food delivery platform.
You are hungry, don’t you come first, I will share some, glutinous rice is second, I will also share some, word of mouth is third, come some, hurry up and have some...
A little here and a little there, the growth rate of group takeout is really terrifying.
Like word-of-mouth, many platforms organize their ideas and decide to imitate, but without exception they are rejected by merchants. The reason is that your quality is poor and users give negative reviews. In the food delivery scoring system, negative reviews are really terrible. .
Then they found out that before this, plastic bags with their logo printed on them had entered the market, and they had successfully captured the disgust of merchants and consumers with extremely poor quality.
People from all major platforms were anxious and demonstrated on the spot. You see, the quality of our packaging is really good.
But most merchants still refused, saying that it has almost become a habit for users to leave negative reviews directly after seeing your packaging, and they cannot make unnecessary mistakes.
After receiving such feedback, many platforms cordially greeted Jiang Qin’s ancestors.
However, in this stage of seizing the market, many platforms do not dare to offend merchants, not even one or two. Now that all of them are like this, it is very scary.
“Boss, other platforms seem to have discovered our packaging plan. There are often people selling plastic bags from other companies these days.”
"It doesn't matter. If you can't sell it secretly, just sell it openly."
"OK."
Jiang Jian, the king of group fighting, has recently begun to appear in major business districts again.
This time he stopped selling plastic bags and riding uniforms, and started selling small packs of paper towels and disposable tableware with chopsticks, spoons, and toothpicks.
Don't ask, just ask if an unscrupulous company ordered it and sold it at a low price because of the stamp.
Because of the good reputation accumulated in the early stage and the ability to effectively reduce costs, the takeaway merchants welcomed it with both hands. As a result, Shengshi almost ran out of goods. The factory that was about to close down is now making money and is doing a small-profit business. pin.
The takeaway market is beginning to become increasingly panicked.
From the inception of the food delivery industry until now, everyone has been aiming for a unified market.
But Jiang Qin’s idea is different. He does everything except the food itself. He insists on relying on tableware, packaging, and rider uniforms to unify the market in a curved path.
He wants one person to surround everyone.
Chen Jiaxin is currently the marketing manager of Hungry. She is standing on the street, looking at countless delivery people wearing yellow robes, and falls into silence.
They also rushed to make plastic bags, but they couldn't sell them.
Azure rider equipment is being worked on, but it will take time.
In this case, not only did Hungry invest money in operations, but the business volume of the group group business skyrocketed.
The good news is, so does everyone else.
When she left Dianping and came to Hungry Bu, she fell in love with Zhang Xuhao.
She felt that Zhang Xuhao was very much like Jiang Qin two years ago, with means and ambition.
But when Jiang Qin ended up so quickly in this way and surrounded everyone by himself, it still gave her an unparalleled sense of oppression.
Chen Jiaxin looks down on men, but Jiang Qin is an exception.
He knew that the group-buying tyrant who had won the last competition, danced crazily on the edge of the cliff, slapped his opponents several times, and took away two candies from their pockets, had officially returned and entered the O2O arena again.
The packaging plan, clothing plan and tableware plan may be just the beginning.
(Laocuo finally entered the top ten, thank you family, please feel free to vote for me if you have any, or2, or2)