dkrc Chapter 664: Restart the payment war!
Chapter 664: Restart the payment war!
Chapter 664 Restarting the payment war!
After New Year’s Day, Alipay decided to promote offline code scanning equipment in first-tier cities, just as Wei Lanlan and Tan Qing expected.
The first one to take action was Alipay’s Commerce Department. They started negotiating with all parties before New Year’s Day and reached strategic cooperation agreements with major offline chain brands.
Within a week, the 711 convenience store fully updated its equipment and has generated more than 300 users who use payment codes to pay.
“Our current market share is 42%, Cloud Quick Pass has 36%, and Tenpay has 10%.”
“Everyone, you should be able to feel the crisis, right?”
“In 2004, we, Alipay, started our business independently, continuously and deeply optimizing services, and moving forward with difficulty. Eight years later, we have only obtained less than half of the share. I believe many people are unhappy.”
“After updating equipment for offline merchants, I hope our market share will reach 56% within three months.”
“Next spring, this number will increase by another 20%.”
Pang Rui sat in the office and issued orders to various departments, and the tense atmosphere began to spread from top to bottom.
At that time, Zhang Jie's "Reverse War" was played in all major business districts, and a large number of land offers from China appeared in the streets of first-tier cities.
Each of them is wearing a suit and leather shoes, with their leather shoes polished to perfection. They have Alipay field work badges hanging on their chests and carry a large cross-body bag. They have become the vanguard of the payment revolution.
From streets to alleys, from supermarkets to stores, ground promoters with equipment come in and out.
While introducing the convenience of payment boxes to merchants, they announced Alipay’s bonus incentive plan for payment boxes.
The first time you activate the device and complete the first transaction, you will be rewarded with one hundred yuan.
Every thirty calendar days after the first order is generated, for each additional new user, a reward of two yuan will be given, with a cap of five hundred and a validity period of three months.
At the same time, users who use the payment box to scan the code to pay will receive random discounts.
Because it is convenient and cheap, and you don’t have to pay for the equipment, Alipay’s ground promotion is quite rapid.
In addition to the payment box, there is also a label that appears, which says that you can get up to half-price discount by showing the payment code to the merchant.
Excluding equipment costs, Alipay burned through RMB 10 million in three days.
At the same time, the first unmanned vending machine equipped with a QR code scanning function appeared at People’s Square Station.
Payment with one click became a hot topic at the beginning of 2013. Some media sensed the heat and began to take to the streets to interview random passers-by.
“Ali is changing the world, really. I said this last year.”
“Alipay can be regarded as one of the four new inventions.”
“This thing is not available in foreign countries. Our country’s scientific and technological strength has advanced so fast!”
The payment revolution in first-tier cities has continuously spawned new users for Alipay, and at the same time robbed the original users of Cloud QuickPass. The number of registrations and transactions has continued to rise in a short period of time.
At the same time, Alipay’s scan-code payment advertisements are also becoming popular both online and offline.
In Sanlitun, Kyoto, they rented two large screens. One said Alipay, and the other also said Alipay. The main theme was a wealthy person.
The leader of the local promotion team in charge of promotion in Xicheng District is named Zhou Guangxiang. He led 12 team members and visited thousands of stores in just one week, and received an average of 13,000 yuan in promotion fees per person.
Ali, attack with all your might.
There’s no way around it, I actually earned a lot on Double Eleven.
It was only then that everyone suddenly realized why Ali could be regarded as the ceiling of the first echelon of large companies. Damn it, if he really goes all out, it will really be like a landslide and a tsunami.
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In fact, Pintuan Cloud QuickPass has already begun to respond to Alipay.
The reason why it has not received much attention is that Jiang Qin did not choose to start a war with Alipay in first-tier cities, but chose to sink into third- and fourth-tier markets.
When Alipay began to promote payment boxes, they continued to promote merchant payment codes, focusing on third- and fourth-tier university towns, which required users to scan and pay.
You must know that payment boxes and code scanning guns cannot be used alone to complete payment. Stores that can use these devices must have a cashier. To put it bluntly, they must have a computer equipped with Alipay’s merchant cashier system.
Ke Jiang Qin believes that there are very few stores with digital cashiers.
Especially in the second and third tier markets, payment codes that can be used only with a mobile phone are realistic.
So throughout January, Union QuickPass payment codes were continuously posted to third- and fourth-tier cities.
·The market is expanding, and the overall number of users in the payment market is still increasing. Cloud QuickPass is taking advantage of the sinking market to quickly catch up. In fact, the number of users is not far behind Alipay.
But on the other hand, everyone is not optimistic about the path of Cloud Quick Pass this time.
What is the consumption level in first-tier cities, and what is the level in third- and fourth-tier cities?
The number of users is about the same, but the difference in user quality is huge. The transaction volume of the two companies may have already spread far apart.
“Continue to promote it in first-tier cities and ignore the market sinking behavior of Cloud Quick Pass.”
“When Cloud QuickPass eats up all its first-tier market share, we will turn around and go back to grab his fruits!”
Pang Rui made arrangements for the actions of Cloud QuickPass.
To be honest, this arrangement is quite arrogant, because it is Jiang Qin's method, and he intends to retaliate in the same way.
However, what Pang Rui didn’t expect was that on January 10, Pintuan suddenly lowered the payment priority of Alipay in its app and was included in the folding column of other payment methods.
In an instant, Alipay's daily transaction volume and number of users dropped sharply. Pang Rui's face turned pale, and the cup in his hand was smashed to pieces.
“This is unfair competition!”
That evening, Ma Yun posted seven words on Weibo, which aroused heated discussion across the Internet.
There are many fans of Uncle Ma who are complaining about the injustice below. They say that they are too anxious to join the group and that their methods are too dirty and overbearing. At the same time, they say that if you can't afford it, don't play.
As a leader of the new era, Uncle Ma’s inspirational speeches across the country are indeed very effective and he has countless fans on his social accounts.
“Regarding Pintuan’s adjustment of Alipay’s payment priority, it is a reasonable improvement based on business adjustments.”
“Also, I hope Taobao can use Union Quick Pass payment one day.”
Jiang Qin quickly expressed his opinions on Weibo and contacted the State Administration for Industry and Commerce.
That night, the second cup was broken at Alibaba headquarters, but Mr. Ma never expressed any opinions.
However, the priority of Alipay has been downgraded to other industries and folded, which has also affected the business volume of the group.
After all, some consumers would rather give up group booking and still use Alipay.
Since then, the number of Hungry users has suddenly increased. Zhang Xuhao’s eyes widened and he is shouting about wealth in the office all day long!
“Boss, our users have also begun to lose.”
“Don’t be anxious, people will come back after the limelight passes. If you don’t need to join a group, what will consumers use? Do you use Dianping, or are you hungry?”
(asking for monthly pass, asking for monthly pass, or2)