dkrc Chapter 736: Authentic old Korean taste!
Chapter 736: Authentic old Korean taste!
Chapter 736 Authentic old Korean taste!
After returning from Linchuan, the plan for strategic brand cooperation to go overseas began to be implemented quickly.
●Huntuan and its partners jointly invested funds, and the effect was so strong that many other non-Linchuan brands also came to the door.
For example, some fast-moving consumer goods brands, as well as sweet tea brands, and brands specializing in pizza and fried chicken steak.
These brands have almost all grown up in the abnormal market of group buying war and food delivery war.
Although they are not as lucky as Linchuan Brand, with Jiang Qin providing information and the entire team helping to formulate the development route, their own luck is not bad. After catching up step by step, they have also accumulated a lot of wealth.
However, due to the development of Internet business, every track is now very busy.
Take the milk tea market as an example. Under the influence of Xitian’s huge valuation, more and more people are building milk tea brands.
According to statistics, in 2013, about 34 new milk tea brands were born across the country.
When there are more competitors, the market that can be divided becomes smaller, and the profit point becomes weak. Therefore, many tea brands that have grown up early are looking for new markets.
In this case, Asia’s international market is naturally the first to bear the brunt.
So after the summer solstice, various brand teams visited Pintuan every day.
Li Changpeng, who comes from a wealthy family, has just finished his thesis defense and traveled to South Korea, where he was received by idol trainee Sun Zhuangzhuang.
As time goes by, the popularity of domestic tourism has begun to rise again. Those who have no money travel home, those who have money travel across the country, and those who have more money choose to travel abroad.
Although they are thousands of miles apart, Sun Zhuangzhuang and Li Changpeng have never lost contact because of the Internet.
“The Bang people have a strong cultural self-esteem and are very repulsive to non-national brands. Those people always feel that they are the number one in the world.”
“So in response to the resistance in the Korean market, I suggest that these brands give themselves Korean names, make bilingual signs in Korean and English, and do not proactively tell us that we are Chinese companies.”
After practicing for two and a half years, Sun Zhuangzhuang got an opportunity to debut with an idol boy band, and specially invited Li Changpeng, who had successfully graduated from university, to celebrate.
“Just go to their supermarket and buy a map and look at it. Damn it, even the beauty camera can’t fix it so outrageously.”
The Korean market is obviously quite difficult, its development is slightly slow, and the data it presents are far worse than those of the other three regions.
The Wednesday after returning from Linchuan, in the afternoon, the sun was setting in the west and the breeze was warm.
Li Changpeng, who stayed in China, followed the trajectory of a normal person, taking the college entrance examination and entering university, while Sun Zhuangzhuang was discovered by a talent scout by chance and entered the entertainment industry.
As a result, the brand launched in South Korea began to implement quickly. After changing the signboard, it conducted a comprehensive marketing campaign. The effect can be said to be immediate.
“Think about how fun it would be to think about a few years later, when our brands become the pride of the entire South Korea, and after investigation, we find out that these are not Korean brands.”
The smell from the East gradually began to invade, and even Yang Ji followed.
Jiang Qin was sitting in his office and had a conference call with the overseas market team and listened to reports on the development of overseas markets.
After reading the report, Jiang Qin gave a suggestion.
In the three markets of Thailand, Singapore and Hong Kong, where business competition is relatively free, everyone is developing well, and the number of keeta users has also increased significantly.
"But there is one thing you need to pay special attention to. It's okay to pretend to be a local store in Korea, but it's not okay to say that you are Korean. This nation has always been very crazy. Maybe they will apply for World Heritage for you without you knowing it. ”
About half an hour later, Sun Zhuangzhuang, carrying two cups of milk tea, met Li Changpeng who was already sitting in the shop.
At this time, Li Changpeng was confused as he faced Burger King's signature burritos, Yang Kee Korean dumplings, and signature meat noodles in front of him.
“It’s broken, was it a dream?”
“I don’t seem to have gone abroad...”
Sun Zhuangzhuang came closer and was a little surprised: "Do you know Korean?"
Li Changpeng shook his head: "No."
“Then what did you order?”
“That waiter can speak Chinese.”
Sun Zhuangzhuang twisted his mouth: "I just said, South Korea is the world!"
Li Changpeng glanced at the two cups of milk tea in Sun Zhuangzhuang's hand. Although he didn't recognize the names, the logo looked terribly familiar: "This is...milk tea?"
“Yes, the old taste that the Korean nation is most proud of.”
"you sure?"
Sun Zhuangzhuang spread out the plastic bag he was about to throw into the trash can, flattened it, and pointed to the two lines of Korean on it: "Do you know what the first line means?"
Li Changpeng glanced at him: "What do you mean?"
“Authentic old Korean taste!”
Li Changpeng was a little suffocated: "What about the next line?"
Sun Zhuangzhuang took a closer look: "The centuries-old tea drink that has made the Korean nation most proud, you see, it is endorsed by Park Shin Hye."
South Korea's SBS TV station recently launched a Korean drama called "Pinocchio", which became popular throughout Asia as soon as it was launched. Park Shin Hye is the heroine of this drama.
Xitian made a joint name with them, and her reputation grew accordingly.
Sun Zhuangzhuang kindly helped Li Changpeng open the straw, making sure to let him taste the old Korean taste, and then he also opened it and took a sip.
“Oh mo!”
His eyes lit up, and he completely melted into the strong fragrance of the tea, and his words of surprise came out in Korean.
The word "Oh Mo" is an interjection in Korean, which is equivalent to the Chinese word "OMG".
Looking at the exclamation on his face, Li Changpeng also subconsciously took a sip, and then instantly covered his forehead. His mind was filled with memories of being with his ex-girlfriend on the university campus.
Damn it, I spent a lot of money on this air ticket.
In four years of college, he and his ex-girlfriend drank countless cups of sweets, and ended up spending thousands of dollars on air tickets to fly to South Korea, but they still liked sweets!
And Sun Zhuangzhuang was still enjoying himself over there, oh mo, oh mo, kept saying: "There are beads in it!"
Li Changpeng looked at the authentic Korean old-fashioned food. After hesitating for a long time, he couldn't help but said: "A Zhuang, if we can't do it, why don't we go back to our hometown?"
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