Traffic Star Development Program

Chapter 63 Hacked

"right."

Xu Wen nodded, his expression somewhat complicated: "Then what about before...?"

"You don't know either." Zeng Hao didn't even look at him. "Go and send out today's announcement."

Xu Wen nodded and took out a note.

"Di Jie's agent sent a message asking when the filming schedule for 'Three Lives Three Worlds' would be released, saying that Di Jie herself wanted to know the schedule."

Zeng Hao put down the contract in his hand: "When was it sent?"

"I only saw it this morning, early this morning," Xu Wen said. "I was just organizing the notices when I saw it."

"Reply to her." Zeng Hao said without hesitation, "The script for 'Three Lives Three Worlds' is still in its final stages. The first draft will be released as early as next month, and we'll release it simultaneously as soon as it's available."

Xu Wen wrote it down, somewhat surprised: "Sister Di never used to ask about schedules on her own initiative; we were always the ones to notify her."

"Um."

"This time, she asked her agent to ask herself." Xu Wen's tone implied, "You should give your opinion."

Zeng Hao didn't respond, and picked up the contract again to turn the page.

"After sending the reply, list the key promotional dates for the second wave of 'Diamond Lover.' Which variety show interview is scheduled for?"

Xu Wen tucked a note into his notebook: "Happy Camp is interested, as is Day Day Up. They're asking about both."

"Let's hold off for now," Zeng Hao said. "Let's wait a couple more days for the behind-the-scenes footage to generate buzz, see what direction the comments section naturally takes, and then decide which segment to air on."

Xu Wen wrote a line in his notebook and looked up again.

"By the way, regarding the thirty-third scene of 'Three Lives Three Worlds,' you mentioned there was still one thing left to decide—"

"We're missing the lighting for that scene," Zeng Hao said directly. "Indoor or outdoor, direct or diffused light—we need to decide that before we can give the storyboard to the cinematographer. It's not decided yet."

Xu Wen thought for a moment, then asked, puzzled, "Wasn't this decided by the director?"

"The director is waiting for my decision."

"Then when will you—"

I'll let you know when it's decided.

Xu Wen nodded, turned his phone screen up, and pushed it in front of Zeng Hao.

"Take a look."

Zeng Hao hadn't finished reading the contract on the table yet.

He glanced down at the screen but didn't speak immediately.

An article published by an industry-specific account had an eye-catching title:

"The Control Chain of Small Company Producers - An Investigation into the Allocation of Artist Resources at Sunshine Entertainment".

The text directly names Yang Shanshan, Dilraba Dilmurat, and Zhang Tianai.

The logic is all there: the pay is below market price, resources are controlled by the producer, and the artists have no say in the contract.

The accompanying screenshots were partial images of an internal memo, blurred out, and their source is unclear.

The number of views is 310,000 and is still rising rapidly.

"It was posted this morning too." Xu Wen's expression was a bit grim. "The comments section is already—"

"Show me the rate at which you're sharing this," Zeng Hao interrupted. "How many shares were there in the first hour and the second hour respectively?"

Xu Wen opened the backend data: "Eight hundred in the first hour, two thousand three in the second hour. Now it's completely out of control."

The second hour was almost three times longer than the first hour.

Natural transmission doesn't look like this.

True word-of-mouth marketing by passersby is fast at the beginning and slow at the end;

Buying traffic for promotion is a slow process at first, but fast later.

The process is structured in tiers: the first wave is a trial run, and the second wave involves a direct increase in volume.

illustrate..........

Please report the posting time of the first 20 comments in the comment section.

Xu Wen flipped through the list: "The earliest one came out four minutes after it was posted. The intervals after that were very short, with more than a dozen of them concentrated in the first half hour."

Four minutes.

For the average reader, it takes at least two minutes to see the title, click on it, read it, develop an emotion, and type a comment.

The first hot comment appeared in just four minutes. That person either didn't finish reading it or didn't read it at all; they were just waiting there.

"I bought them." Zeng Hao's tone was indifferent. "Those screenshots are the same. The internal notices are blurred out, the source is unclear, and they can't withstand scrutiny. We released them first to test the waters."

Xu Wen gripped his phone tightly, barely able to contain himself: "Should I go—"

"No need," Zeng Hao said calmly. "Let it ferment."

"Fermenting?" Xu Wen's voice rose slightly. "Someone in the comments section is already saying that Sister Di is being exploited. Let it ferment for another two days—"

"Just wait two days," Zeng Hao repeated.

Xu Wen swallowed his words and reopened the notebook.

"As for variety shows, both 'Happy Camp' and 'Day Day Up' are waiting for a response—"

"It's 'Day Day Up'." Zeng Hao made the decision directly. "I'll decide the interview questions, but show them to me before sending them out."

Xu Wen wrote it down, puzzled: "Why is it 'Day Day Up' and not 'Happy Camp'?"

"Happy Camp has a wider audience, so we'll save it for promotion after the main episodes are released," Zeng Hao explained bluntly. "Now we're using Day Day Up, which has a more targeted audience and higher conversion rates."

Xu Wen added a sentence to his notebook: "Then the interview questions—"

"wait for me."

……

The interview questions were written in the afternoon; there were seven in total.

The first six are all standard routines.

The seventh one, Zeng Hao revised three times.

The first question I wrote was: Which character in the show is your favorite?

Crossed out, too wide.

Change it to: What was your state of mind before filming this movie?

Crossed out, too private.

Finally, the question was: Is there any line from this movie that you still remember?

The answer to this question is open-ended, but the outcome can be predicted.

He sent seven questions to Xu Wen, asking him to forward them to the "Day Day Up" program team.

By 5 p.m., the article had garnered over 800,000 views.

The tone of the comments section changed after the fourth hour.

At first, the comments were uniformly consistent with those from paid users, but they gradually turned into a jumble of random emotions from real netizens.

Some people say, "That's how small companies are."

Some people say, "What can you do if the contract is written out in stone?"

Some people say, "You have to look at the specific terms and conditions, not just the salary."

Finally, such voices are rare, but they do exist.

Zeng Hao silently wrote it down.

In the evening, Xu Wen sent a message:

Boss, should we issue a statement?

Many fans of the artist are waiting for the company to make a statement.

Zeng Hao only replied with three words:

No need to send it.

Xu Wen: Okay.

Two minutes later, another message was added: What should I say to the artist's agent?

Zeng Hao: Tell them to keep an eye on the comments section, and send me screenshots of any obvious rumors. They don't need to do anything else.

……

That evening, Zeng Hao asked Xu Wen to organize a page of paper.

"Zhang Tianai, from the first day of signing the contract, list out every single announcement, time, salary, and appearance fee," Zeng Hao instructed. "Just one page. Send it to me when you're done."

Xu Wen put the pen cap in his mouth, puzzled: "Only Zhang Tianai?"

"Let's start with Zhang Tianai," Zeng Hao said. "After we've listed them, we'll see how things go, and then we'll add Sister Di."

"Why Zhang Tianai first?"

"The negative information mentioned three people. Zhang Tianai is a newcomer who has just become popular, and her data is the most convincing."

Zeng Hao spoke calmly, as if he were doing accounting: "If you put the salary of someone who has just become popular on the table and put it together with the words 'exploited,' the readers can do the math themselves."

Xu Wen nodded, indicating that he understood.