dkrc Chapter 90: The Home-Style Restaurant Officially Opens
Chapter 90: The Home-Style Restaurant Officially Opens
In the county town, in front of the Industry and Commerce Bureau, Wang Facai sat on the steps looking utterly dejected.
He still can't figure out why Lu Yuan's numerous sexual encounters along the national highway are legal.
He couldn't understand this world anymore. He always did the same things wrong, while Lu Yuan always did them right.
. . .
Compared to Sister Lu's Malatang, the newly opened Uncle Lu and Grandpa Lu's Malatang have generated more discussion.
On the one hand, people are already familiar with GG brand's advertising methods, starting with Sister Lu's Mala Tang.
On the other hand, the villagers who come to Sister Lu's Spicy Hot Pot are natural information disseminators.
Uncle Lu and Old Man Lu each put up their own signs at the entrance.
In addition to stir-fried lamb, they also listed their own specialty dishes and prices.
Uncle Lu VS Old Man Lu
Stir-fried lamb 25 yuan VS Stir-fried lamb 25 yuan
Braised pork skewers 21 yuan VS Braised beef 20 yuan
Stir-fried mutton with scallions (17 yuan) VS Stir-fried pork with chili peppers (18 yuan)
Braised Eggplant (10 yuan) VS Braised Eggplant (12 yuan)
. . .
This scene clearly indicates that a showdown is about to take place.
After they put up the GG sign on Tuesday, their menu and prices spread quickly among vehicles on the national highway and passing villagers.
"This Uncle Lu has gone mad; he can even sell egg bubbles for money?"
"They sell it to out-of-town drivers who drive on the national highway. They've never eaten it before, so maybe they want to try it out?"
"Old Lu is really greedy, trying to sell a roasted eggplant for 12 yuan?"
"Yeah, have all the Lu family members gone mad? I think Sister Lu is the most economical; she gets a full meal for just 2 yuan, and her mouth is all greasy!"
By Wednesday, everyone was surprised to find that the prices at both stores had changed.
Uncle Lu VS Old Man Lu
Stir-fried lamb 25 yuan VS Stir-fried lamb 25 yuan
Braised pork skewers 18 yuan VS Braised beef 18 yuan
Stir-fried mutton with scallions (16 yuan) VS Stir-fried pork with chili peppers (15 yuan)
Braised Eggplant (8 yuan) VS Braised Eggplant (9 yuan)
. . .
The villagers and drivers who had discussed the matter yesterday seemed to have discovered big news.
"I knew the Lu family had some issues! They've started competing to lower prices!"
"Yes, yes, yes! They must have had a fight in private yesterday!"
"That's interesting. If you ask me, 8 yuan for these egg bubbles is still too expensive. How many can you fry at home?"
"Would you be willing to use so much oil at home? To me, this braised eggplant isn't even worth 9 yuan."
"Just you wait and see, they might even lower the price tomorrow!"
Some curious drivers deliberately slowed down when passing through Luwangtan Village on Wednesday, just to get a good look.
Some villagers even rode their bicycles to come and see what was going on.
Those who are a little shy might come specifically to eat mala tang (a spicy hot pot dish) and casually check out the price changes.
As expected, the price is still dropping:
Uncle Lu VS Old Man Lu
Stir-fried lamb 25 yuan VS Stir-fried lamb 25 yuan
Braised pork skewers 15 yuan VS Braised beef 15 yuan
Stir-fried mutton with scallions (10 yuan) VS Stir-fried pork with chili peppers (10 yuan)
Braised Eggplant (5 yuan) VS Braised Eggplant (5 yuan)
. . .
"See how I explained it? Didn't it go down in price again?"
"Do you even need to tell me? Anyone with eyes can see that."
"But why hasn't the price of this stir-fried lamb gone down yet? It's like they've already agreed on it."
"I heard that the famous Xiao Lu Farmhouse Restaurant, which is particularly expensive, became popular because of its stir-fried lamb, which costs 25 yuan per jin (500g)."
"Could this be a family heirloom of the Lu family? Did their ancestors forbid them from changing the price?"
"I think so, otherwise, given Uncle Lu and Grandpa Lu's temperaments, the price would have dropped long ago."
"So that means this dish has a secret recipe? Otherwise, why would they be so confident?"
"My third aunt's fiancé is a miner. He said this dish is especially delicious, and people line up to eat it every day at noon."
"Really? I'll save up some money and go eat there!"
"Go eat it yourself! This is such a precious dish, it costs 25 yuan!"
. . .
These past two days, after closing his business at noon, Lu Yuan would go to the town and other villages with Lu Jie and the others to listen to the excitement.
It has to be said that the underground intelligence station at the village entrance was incredibly effective. The effect he wanted was all conveyed by these villagers who were just chatting idly by the wall.
The effect of this dissemination was even better than he had anticipated.
What he wanted was for stir-fried lamb to be a signature dish, expensive, yet people would still line up to eat it.
Furthermore, the signature dish of Lu Family Cuisine, run by the Lu family, is stir-fried lamb.
No matter how I change my other dishes, stir-fried lamb is an absolute rule that cannot be changed.
In this era, price is, to a certain extent, equal to value.
This also conveys the message that the stir-fried lamb is of very high quality, and Lu Family Cuisine has always used it as its signature dish.
Once this stereotype is formed, even if others make stir-fried lamb with a similar taste, it will not shake the authentic status of Lu Family Cuisine.
The dishes that Uncle Lu and Old Man Lu lowered their prices on also became a topic of discussion.
After these two days of speculation, the villagers who are always eager to learn have almost memorized the menus of these two restaurants.
This was much better than the effect Lu Yuan wanted; it was practically a live, breathing male.
Even the poorest villagers will still have some social engagements, banquets, or gatherings throughout the year.
Inviting in-laws, asking for favors, or making extra money from selling grain or livestock... all require a meal at a restaurant.
In such a scenario, men will recommend restaurants they know about, such as their prices and special features, to others.
This is actually a very simple principle: everyone will recommend their limited information to others to prove that they are not someone who knows nothing.
. . .
Thursday morning was the day Uncle Lu and Grandpa Lu opened their business.
Lu Yuan arranged for Lu Hua to hire the town's Yangko dance troupe to perform in the surrounding villages starting at 8 a.m.
When the gongs and drums sound, it means that something joyous and auspicious is about to happen in the village.
Some villagers, having no farm work to do, simply followed the Yangko dance troupe to watch the fun.
The Yangko dance troupe circled around, followed by a bunch of idle villagers.
When they finally stopped in front of Uncle Lu and Old Man Lu's house, everyone realized that it was these two members of the Lu family who were behind it all.
Xiao Lu's Farmhouse Restaurant is still closed today. Lu Yuan is determined to divert customers to these two restaurants so that everyone can experience them.
At the same time, he can also sit in the middle and help them correct their shortcomings.
Seeing that Uncle Lu and Old Man Lu were surrounded by nosy villagers, Lu Yuan immediately told Lu Hua to start setting off firecrackers.
The villagers then noticed that both Uncle Lu and Old Man Lu had prominent opening banners hanging under their signs.
In addition to the Yangko dance team, Lu Yuan also specially prepared lion dance performers.
Amidst the sound of firecrackers, the lively lion dance, accompanied by the deafening sound of gongs and drums, brought the opening ceremony to a climax.
Amidst the deafening noise, the villagers engaged in a lively discussion.
You should know, even newly opened shops in town aren't this lively.
I heard that the grand opening of a large hotel in the county town is the reason for this lively scene.
After the lion dance and Yangko performances ended, the performers quickly left the scene, leaving a wide passage for everyone to enter the store and enjoy the food.
These unobstructed bungalows are well-lit, and when villagers look through the windows, the houses are bright and clean, making them look very comfortable.
Finally, some diners in the crowd couldn't resist and stepped into the restaurant in twos and threes.