dkrc Chapter 49 Establishing an Independent Brand
Chapter 49 Establishing an Independent Brand
Mayor Chen asked again, "What are your plans next? You can't just leave two factories unattended."
This is a question that Wang Guanxi has been thinking about recently.
Initially, he wanted to establish Wanhua's factory; it was a simple matter.
He helped, so I can't do it for nothing, and I can't be taken advantage of, even if it's my own mother.
Later, when he learned about the Jiangdong Garment Factory, the government was in a terrible predicament, so he took over the mess as well.
The goal was simple: to get in touch with the government.
In a small place like Jiangcheng, connections are more effective than money.
If anything happens, a simple greeting is enough to resolve it; there's no need to pull strings every time.
But it's different now.
He will soon be in charge of two factories, with a total of several hundred workers.
This is no longer just his problem.
It provides livelihoods for hundreds of families and contributes to the local government's tax revenue.
He needs to take this seriously.
"Mayor Chen, I've thought about this issue," Wang Guanxi said.
"you say."
Why did Jiangdong Garment Factory and Chengda Garment Factory default on wages? Ultimately, it's because those big factories breached their contracts, cutting off their cash flow.
Mayor Chen sighed.
"That's true. But there's nothing we can do; the big manufacturers hold the power. They can dictate how much they want and demand that, even requiring suppliers to advance funds for production. When the market is bad and they can't sell their goods, they can simply breach the contract and pay some penalty money, and that's it."
He paused, his tone tinged with helplessness.
"Even so, countless contract manufacturers are still eager to cooperate with them. Why? Because large manufacturers have large order volumes and high prices. Long-term cooperation is like buying a retirement insurance policy."
Wang Guanxi added, "But on the other hand, if you stake your entire fortune on a big factory, it's doomed if you lose orders. It's like letting someone else hold you by the throat."
Mayor Chen was silent for two seconds, then smiled.
"Mr. Wang has a very insightful view of things. So, what are your thoughts?"
Wang Guanxi paused, then said something in a serious tone that made Mayor Chen pause for a moment.
"I want to create my own clothing brand."
There was a moment of silence on the other end of the phone.
"Your own brand?"
Mayor Chen raised his voice a little.
"Yes. Rather than doing OEM for others and living at their mercy, it's better to create your own brand. You can decide the quality, design, and pricing yourself."
Mayor Chen thought for a moment, his tone tinged with worry.
"Mr. Wang, your idea is excellent, but it's always difficult for independent brands at the beginning."
"It takes a lot of money to develop marketing strategies, establish distribution channels, and build a reputation. Many brands have burned through tens of millions of dollars without succeeding."
Wang Guanxi smiled.
"Funding is not a problem."
He said this with a very confident tone.
Mayor Chen paused for a moment, then smiled.
He knew that Wang Guanxi wasn't bragging.
A person who can spend two million to help his stepfather pay off high-interest loans and spend more than three million to acquire Jiangdong Garment Factory without batting an eye, saying "funding is not a problem" is not bragging, it's the truth.
"Okay," Mayor Chen said. "Then what do you need the government to do?"
This is exactly what Wang Guanxi was waiting for.
"Policy support. Tax incentives, venues, and publicity may require Mayor Chen's help in coordination."
Mayor Chen smiled, a very happy smile.
He was pondering what it would mean for Jiangcheng if Wang Guanxi could really build up his own brand.
The jobs of several hundred workers are now secure.
The amount of tax paid each year has increased.
It has revitalized upstream and downstream industries.
More importantly, this brand was built by a company introduced during Mayor Chen's term of office, and it is a real achievement on his resume.
"Mr. Wang, don't worry." Mayor Chen's tone was much warmer than before. "The government has always been generous in its support for outstanding entrepreneurs. If you do a good job, you'll receive all the policies you're entitled to."
"Then thank you in advance, Mayor Chen."
"You're welcome. By the way, when are you free? Let's invite Director Dong over for a meal and have a good chat about your brand."
"Okay, I'll arrange it."
After hanging up the phone, Wang Guanxi was thinking about his conversation with Mayor Chen.
Building your own brand is not a spur-of-the-moment decision.
He had never worked in the clothing industry, but he was rich.
With money, you can hire good people, get good designs, and get good operations.
It can't be done?
nonexistent.
Even if you burn through money every day, it would only amount to 36.5 billion in a year.
He can afford to burn it.
But he didn't want to burn money.
He wanted to do this job seriously.
It's not to prove anything; it's because he now controls two factories, and hundreds of people are waiting to make a living.
He used to be indifferent; if he lost money, so be it.
Not anymore.
Behind every hundred workers are hundreds of families, and behind every hundred families are thousands of mouths to feed.
As the boss, he has to live up to these people's expectations.
Wang Guanxi put down his phone and called Xie Baizhi in:
"Go to Chengda Garment Factory tomorrow morning and retrieve the transfer agreement."
"Also, please follow up on the acquisition contract for Jiangdong Garment Factory and ask Director Dong when it can be signed."
"Okay, Mr. Wang."
......
Not long after giving instructions to Cecilia Cheung, Edison Wang's phone rang again.
He picked it up and saw it was Wang Jiming.
He picked it up and saw it was Wang Jiming.
"dad?"
"Are you free tonight? Let's go out for dinner."
Wang Jiming's voice remained unchanged, neither warm nor cold.
Wang Guanxi was stunned for a moment.
It hadn't been long since I last saw my dad, and it's rare that he's asked me out again.
Could it be because of his promotion to director?
......
At 6:30 p.m., the two met at a small restaurant near Wang Jiming's workplace.
When Wang Guanxi arrived, Wang Jiming was already sitting there with a pot of tea and two cups in front of him.
When he saw Wang Guanxi come in, he raised his chin, gesturing for him to sit down.
Wang Guanxi sat down opposite him, poured himself a cup of tea, and took a sip.
"Dad, although I told you before, I still want to congratulate you on your promotion to director."
Although Wang Jiming did not explain the reason, the reason he invited Wang Guanxi out for dinner tonight was actually to celebrate his promotion to director.
His son seemed to have guessed as well, and brought it up as soon as they met. He felt that his son really understood him, and he could hardly suppress his happy smile.
However, he still humbly said, "Well, I was lucky."
Wang Guanxi couldn't help but smile. After so many years of getting along, he knew Wang Jiming very well. He understood that the old man was happy and wanted to have a drink with his son, but he was too embarrassed to do so.
Wang Jiming has always been like this: he can't express himself, he can't get close to people, and even when he has something on his mind, he always says it indifferently.
The dishes arrived quickly: braised pork, stir-fried seasonal vegetables, a bowl of egg drop soup, and an extra braised pig's trotter compared to usual.
Wang Jiming picked up a piece of pig's trotter and put it in Wang Guanxi's bowl.
Wang Guanxi stared blankly at the pig's trotter in the bowl for a moment.
His dad has been serving him food since he was a child, and you can count the number of times on one hand.
"Thank you, Dad."
The two ate in silence.
But the atmosphere wasn't awkward; it was a quietness unique to father and son.
Halfway through the meal, Wang Jiming put down his chopsticks and wiped his mouth.
Don't worry about your mother.